Brand Resmed | Typography

Alternate for other languages

While Vastago Grotesk and Plus Jakarta have wide language support across Latin-based languages, Noto Sans can be implemented in situations when we need alternative language support.

Noto Sans is a Google project that aims to support all Unicode characters with fully functional fonts. We recommend consulting local language speakers to validate the legibility of the Noto Sans characters within the respective language.

Principle 01

Use size, weight and color to create a visual hierarchy for readers, following our accessibility guidelines for text and background color combinations.

Principle 02

All typographic levels should use sentence case. This means the only first letter of any headline or subhead should be capitalized.

Principle 03

Headlines and subheads should not include periods or exclamation points.

Why do we use sentence case?

All typographic levels use sentence case, which means you only capitalize the first word of every sentence or phrase.

For the Resmed brand, we use sentence case across all levels because it has a superior level of approachability and humanity that feels more aligned with our brand — because, after all, people are the driving force behind our brand vision.

We also use sentence case because of its simplicity; using it across all levels is one simple, standardized rule that makes it easier for our communications to be consistent everywhere, which is a hallmark of a premier brand.

Color use and accessibility

We follow the Web Content Accessibility Guidelines (WCAG) 2.0 for color and typography contrast so that all audiences have equal access to our content. Although some other color combinations from our full palette may pass the WCAG contrast guidelines, we recommend only using combinations outlined on this page. Click here for the full overview of accessible color combinations.