Photography

Categories and style overview

You might notice we’ve shifted our primary focus from devices to people. It’s a natural evolution. After all, everything we do centers around improving quality of life, and our image palette now reflects that. But we also know the importance of showcasing devices. You can see how we’ve evolved our devices to be featured for how they fit neatly into people’s lives.

Chromatic

Our chromatic images feature people and products against studio backgrounds from our color palette. This high-energy image style is great for creating visual impact and conveying our energy and passion.

Chromatic products photography

These images showcase our products in bold, branded color environments

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Chromatic people photography

These images capture the energy of our people in vibrant studio settings

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Neutral

Our neutral images feature people and products in real-world scenarios with clean, light backgrounds that allow the subject matter to shine. The subdued approach to color in these images gives them a calming and stabilizing effect. This may be appropriate for a variety of clinical situations and can also be used to counterbalance the impact of our graphic device.

Neutral products photography

These calm, real-world images let our products shine in everyday settings

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Additional considerations

Be mindful when showing our products in use, especially on a patient’s face at night. While we don’t want to lead with this kind of imagery, when it is necessary, keep it as light and energetic as possible. Consider how to convey the idea that we create better experiences with patients in mind.

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