Strategic foundation

Mission and vision

Our mission and vision establish our unique role in the market.

Our mission:

We create life-changing health technologies that people love.
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Our vision:

We envision a world where every person can achieve their full potential through better sleep and breathing, with care delivered in their own home.
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What is a brand platform?

It’s the strategic foundation for our organization.

Think about it as our internal north star for the decisions we make, the connections we foster, and for everything we do as one unified Resmed.

OUR BRAND PLATFORM IS

  • A strategic document that defines who we are
  • Aligned with our business strategy
  • A lens that can be used for decision-making
  • A guidepost for strategic and creative materials including verbal, visual, architecture and future campaigns

OUR BRAND PLATFORM IS NOT

  • A tagline or copy
  • Advertising- or campaign- related
  • A replacement for business strategy
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Ethos

Captures our characteristic spirit to articulate WHY we exist, to serve as a lens for developing and telling our story

Rise to your highest potential

Differentiators

Concrete, observable things we do that are credible, differentiated, and relevant to codify the different ways we show up in the world and live up to our ethos
Reveal our impact

We use our extensive medical research, knowledge, and data to make the effects of quality sleep and breathing instantly understandable.
Create integrated value

We create life-changing health technologies that offer a streamlined experience for people and providers to reach the full potential of their lives and businesses.
Unleash our influence

We are thought leaders who enable a paradigm shift around sleep health, so everyone experiences its benefits.

Actions

Explicit actions we expect employees to emulate to support our brand and create a unified culture
Ground vision in fact

Gathering and sharing relevant information and data to inspire new perspectives.
Design with the end in mind

Listen and collaborate with peers, partners, and users to create technologies people love.
Lead change with action

Actively partner with others as the first step to implementing change.

Personality

Humanizing elements that set our overarching style and tone to build a distinct and consistent experience
Rigorously insightful
Fearlessly curious
Passionately driven
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