Color

Overview and philosophy

Color is an incredible tool, and we use it to help tell our story. Our evolved color palette draws inspiration from our established color equities, while adding additional depth, dimension, and vibrancy. The colors span the spectrum of cool to warm—a journey toward oxygenation—expressing the arc of human emotion as well as breath.

Our color palette is designed to complement our personality traits of being rigorously insightful, fearlessly curious, and passionately driven. Like with everything we do, we want our colors to be used with intention. When our audiences experience Resmed through color, we expect them feel uplifted, more confident, more energized, or more at ease. The following pages will help you think about color more intentionally and provide additional information regarding our brand’s use of it.

resmed_core_guidelines_color_p37_1-1920

Core palette

Consistency that brings our brand to life

We want the Resmed brand to feel like a familiar, reassuring presence, no matter where it appears. Whether our patients and partners see us on a screen or in print, they should recognize the same bold, intentional brand they’ve come to trust. To make that happen, we’ve refined our color builds to keep up with the latest in display and print technology. These updates don’t change who we are—they just ensure our colors look exactly the way we intended, every single time.

Which color should I use?

Think about how your audience will see your work, then follow this simple guide:

  • For the screen (RGB): Use this for anything digital, including videos, digital ads, and presentations.
  • For the web (HEX): Use this where precise on-screen color is needed, such as websites UI elements and digital brand assets.
  • For the printer (CMYK): Use this for standard print projects like brochures, flyers, posters, and documents produced with a four-color printing process.
  • For a perfect match (Pantone®): Use this for things like packaging, large-scale signage, or premium specialty applications where the color needs to be exact.

Light

blissful_blue_extra _light

Blissful Blue Extra Light

PMS: N/A

CMYK: 22, 1, 0, 0

RGB: 208, 232, 255

#D0E8FF

Light

RGB
CMYK

Blissful Blue Extra Light

PMS: 545

CMYK: 20, 3, 0, 0

RGB: 208, 232, 255

#D0E8FF

RGB
CMYK

Peaceful Purple Extra Light

PMS: 5303

CMYK: 19, 16, 1, 0

RGB: 215, 215, 255

#d7d7ff

RGB
CMYK

Majestic Magenta Extra Light

PMS: 677

CMYK: 3, 17, 0, 0

RGB: 255, 222, 248

#ffdef8

RGB
CMYK

Renewing Red Extra Light

PMS: 7422

CMYK: 0, 18, 2, 0

RGB: 255, 209, 211

#ffd1d3

RGB
CMYK

Blissful Blue Light

PMS: 283

CMYK: 41, 11, 0, 0

RGB: 151, 199, 255

#97C7FF

RGB
CMYK

Peaceful Purple Light

PMS: 271

CMYK: 44, 38, 0, 0

RGB: 185, 185, 255

#B9B9FF

RGB
CMYK

Majestic Magenta Light

PMS: 236

CMYK: 5, 38, 0, 0

RGB: 255, 175, 237

#FFAFED

RGB
CMYK

Renewing Red Light

PMS: 197

CMYK: 0, 45, 7, 0

RGB: 255, 145, 181

#FF91B5

Vibrant

RGB
CMYK

Blissful Blue

PMS: 2194

CMYK: 95, 25, 0, 0

RGB: 0, 109, 255

#006DFF

RGB
CMYK

Peaceful Purple

PMS: 2725

CMYK: 73, 68, 0, 0

RGB: 121, 87, 255

#7957ff

RGB
CMYK

Majestic Magenta

PMS: 2405

CMYK: 31, 100, 0, 0

RGB: 188, 41, 155

#BC299B

RGB
CMYK

Renewing Red

PMS: 192

CMYK: 0, 100, 62, 0

RGB: 230, 0, 74

#e6004a

Dark

RGB
CMYK

Blissful Blue Dark

PMS: 2945

CMYK: 100, 64, 0, 16

RGB: 0, 75, 166

#004ba6

RGB
CMYK

Peaceful Purple Dark

PMS: 7672

CMYK: 82, 86, 0, 4

RGB: 72, 0, 183

#4800b7

RGB
CMYK

Majestic Magenta Dark

PMS: 2425

CMYK: 36, 100, 0, 23

RGB: 138, 3, 109

#8a036d

RGB
CMYK

Renewing Red Dark

PMS: 7426

CMYK: 0, 100, 47, 28

RGB: 182, 0, 60

#b6003c

RGB
CMYK

Blissful Blue Extra Dark

PMS: 534

CMYK: 100, 71, 0, 51

RGB: 16, 38, 97

#102661

RGB
CMYK

Peaceful Purple Extra Dark

PMS: 2627

CMYK: 83, 100, 0, 44

RGB: 55, 27, 105

#371b69

RGB
CMYK

Majestic Magenta Extra Dark

PMS: 5115

CMYK: 48, 91, 17, 59

RGB: 81, 0, 63

#51003f

RGB
CMYK

Renewing Red Extra Dark

PMS: 7631

CMYK: 25, 83, 62, 67

RGB: 92, 0, 31

#5c001f

Supporting neutral colors

Warm Galaxy Gray
RGB
CMYK

Warm Galaxy Gray Extra Light

PMS: N/A

CMYK: 3, 2, 5, 0

RGB: 244, 243, 238

#f4f3ee

RGB
CMYK

Warm Galaxy Gray Light

PMS: N/A

CMYK: 8, 6, 10, 0

RGB: 232, 231, 224

#e8e7e0

RGB
CMYK

Warm Galaxy Gray

PMS: Warm Gray 2

CMYK: 16, 15, 16, 0

RGB: 211, 210, 203

#d3d2cb

RGB
CMYK

Warm Galaxy Gray Dark

PMS: Warm Gray 8

CMYK: 38, 37, 39, 15

RGB: 133, 131, 122

#85837a

RGB
CMYK

Warm Galaxy Gray Extra Dark

PMS: 2336

CMYK: 61, 55, 56, 46

RGB: 83, 81, 74

#53514a

Cool Galaxy Gray
RGB
CMYK

Cool Galaxy Gray Extra Light

PMS: N/A

CMYK: 4, 2, 2, 0

RGB: 242, 242, 242

#f2f2f2

RGB
CMYK

Cool Galaxy Gray Light

PMS: Cool Gray 3

CMYK: 18, 13, 10, 0

RGB: 207, 206, 208

#cfced0

RGB
CMYK

Cool Galaxy Gray

PMS: 4289

CMYK: 37, 30, 26, 6

RGB: 158, 157, 161

#9e9da1

RGB
CMYK

Cool Galaxy Gray Dark

PMS: 4292

CMYK: 50, 46, 38, 21

RGB: 110, 108, 115

#6e6c73

RGB
CMYK

Cool Galaxy Gray Extra Dark

PMS: 4287

CMYK: 66, 62, 55, 54

RGB: 61, 59, 68

#3d3b44

RGB
CMYK

Soft Black

PMS: Black 3

CMYK: 74, 52, 71, 90

RGB: 13, 10, 21

#0d0a15