Putting our voice to work

Audience and needs change, but our voice remains constant across the globe.

Enterprise brand

Use these examples as inspiration for how we can flex our voice at the enterprise level.

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EXAMPLE 1

Love your every day

Together, we move from just better days to better lives. We bring a fresh, scientific lens to health at home, with sleep and breathing technologies that people love. We inspire you to harness the power of better sleep so you can make the most of every day—in business and in life.

EXAMPLE 2

Let’s harness the power of sleep health

Imagine your life with better sleep; then multiply that by every person you know. The world would be vibrant. We show people how to harness the power of sleep and breathing—so they can experience life’s full, invigorating moments.

EXAMPLE 3

Reaching our potential is a shared effort

We’re changing lives through improving the essential practice of better sleep and breathing. When you feel energized from the minute you wake up, better days are possible. We’re improving outcomes, so every person can reach their full potential.

Consumer-led markets

Use these examples as inspiration for how to flex our voice to create more meaningful connections with consumers.

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EXAMPLE 1

Reach your potential, with a team to lift you up

People who use our devices have more energy in just 28 days, and consistency is key. We support you through every challenge, from making your device as comfortable as possible to how to rest well while traveling. And we’ll show you how to include your family in your journey — taking you one step closer to a fuller, richer life.

Call to Action:
Harness the power of better sleep

EXAMPLE 2

We’re here for better days

Sleeping better can elevate every part of your life. Our devices are comfortable and easy to use, with key information available each morning to track your progress. Our personalized content guides you, gives you the tools you need, and reminds you that progress is possible — as you get exceptional care, delivered right at home.

Call to Action:
Live your days with more energy

EXAMPLE 3

Maximize your health through sleep

Imagine your life with better sleep. Your world becomes richer and more vibrant than you ever thought possible. That’s the power of sleep — so you can experience life’s full, invigorating moments.

Call to Action:
Prioritize sleep, prioritize health

Provider-led markets

Use these examples as inspiration for how to flex our voice to drive home the benefits providers can deliver to patients.

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EXAMPLE 1

Building better health for everyone

We build life-changing health technologies, so you can help your patients achieve their full potential. Our powerful software shifts how you manage care, freeing up time in your day so you can spend it doing what you love — improving outcomes and enhancing your patients’ quality of life.

Call to Action:
Improve patient outcomes quicker

EXAMPLE 2

Energy your patients can feel, backed by science

Sleeping better can elevate every part of your life. Our devices are comfortable and easy to use, with key information available each morning to track your progress. Our personalized content guides you, gives you the tools you need, and reminds you that progress is possible — as you get exceptional care, delivered right at home.

Call to Action:
Unleash your productivity

EXAMPLE 3

Reaching each patient’s potential is a shared effort

Together, we’re changing lives through the science and data of better sleep and breathing. We partner with you to work toward improving health outcomes, so every person can reach their full potential. Because when your patient is energized from the minute they wake up, better days are possible. 

Call to Action:
Help them get there

Residential Care Software (RCS)

Use these examples as inspiration for how to flex our voice to educate customers on the advantages of our proprietary software and platform solutions.

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EXAMPLE 1

It's a new day for HMEs

Our HME and pharmacy software products are built around automation designed to improve patient engagement and care, foster seamless connectivity, and enhance efficiency. And as the HME field — and your business — continues to grow, our software is designed to grow with you.

EXAMPLE 2

Healing through collaboration

For long-term and home-based care providers, collaboration is crucial for bringing together patients, family caregivers, physicians, pharmacists, and others. We provide a robust digital platform with cutting-edge tools that can help simplify the exchange of patient/resident information, while enhancing communication, collaboration, and operational efficiency.

EXAMPLE 3

Realizing the potential of post-acute care

We see and feel the challenges you face with your workflow. From staffing shortages and manual tasks to clunky systems, payment errors, and other delays, we deliver critical solutions that make all the difference so you can focus on providing optimal post-acute care. All for enhanced care experiences that ultimately help patients live better lives.

Elevator pitch

A strong elevator pitch defines our clear what and why, expresses tangible value for our readers, and unifies our external story across the organization.

Q: WHAT DOES RESMED DO?

At Resmed, we create life-changing health technologies people love, because we believe a better world starts with better sleep and breathing.

Writing and editorial guidelines

Your go-to-guide for writing with clarity, consistency, and in our shared brand voice.

This guide outlines the finer details of how we write at Resmed, from punctuation and grammar to phrasing and formatting. It ensures that every piece of writing, across every channel, reflects our shared standards and communicates with the same clarity and care.

Inside, you’ll find practical examples and tips to help you bring our brand voice to life in everything you write, whether it’s a presentation, an internal email, or content for our customers. These guidelines are designed to make writing easier, more consistent, and unmistakably Resmed.

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