Voice definition and personality
Our voice is our signature—it’s how we sound when we speak or write as one Resmed. The tonal range of our voice gives our brand personality and texture, enabling us to engage and connect with audiences in relatable ways.
Use this guide to put yourself in the mindset of the brand and find inspiration in the everyday extraordinary nature of what we’re providing as a workforce and an organization dedicated to improving lives.
Tone of voice
Oftentimes, it’s helpful to think about our personality as themes to help us write, speak, and connect more thoughtfully. We’ve also provided a range of tones you can use to flex our voice for any situation.
We're story tellers with heart
People are the driving force behind our vision, so our stories are about their best interest. Our voice leads with real feeling and emotion, to make a lasting impression. And we use data as the proof to reveal the impact of our work.
IT IS:
- Invested
- Intentional
- Personal
- Grounded
- Warm
IT IS NOT:
- Cold or aloof
We shape a better future together
We make brighter days a reality, and that drives our get up and go. For us, every day is an opportunity to recommit to what can be. Our brand voice brings inspiration, so people can achieve their full potential.
IT IS:
- Invigorating
- Visionary
- Optimistic
- Fresh
- Realistic
IT IS NOT:
- Fluffy or arrogant
We spark action with passion
We bring passion into every aspect of our work, overflowing into how we speak and sound. We invite others to use that momentum and share our love at every turn. Our language activates real ways for people to live with more energy every day.
IT IS:
- Audacious
- Inviting
- Reassuring
- Relentless
- Energizing
- Open
IT IS NOT:
- Static or inconsistent
